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Minneapolis 2470 University Ave W
St Paul, MN 55114
(651) 646-0696

New York City 1216 Broadway, 2nd Floor
New York, NY 10001
(929) 322-4971

21 West End

Website Design for 21 West End, NYC

Award-Winning Real Estate Website

21 West End is a residential rental development rising between the Hudson River and the heart of Manhattan. The website highlights the building’s unique amenities, and engages potential renters with neighborhood highlights. The searchable database of units and contact form act as a powerful call-to-action, providing valuable leads to the building’s management. The awards received for this website design include recognition from The Telegraph, Awwwards, HOW magazine, Graphic Design USA, and MarCom Awards.

Services Provided

  • Planning & Strategy
  • Responsive Web Design
  • Animation Design
  • Web Development
  • Programming & System Integration

Unparalleled Amenities

Unique amenities — like an indoor dog run, swimming pool, and kids playroom — make this building standout in the competitive New York City residence market. The website was designed to highlight these distinguishing features, and interactive interfaces encourage website visitors to explore. Each web page was designed with strong calls-to-action like “Schedule a Tour” that help turn website visitors into sales leads.

NYC residence amenities web page design
Design of NYC building's amenities
More of the design of the amenities page
Amenities web page with call-to-action
Responsive Web Design for 21 West End, NYC

Searchable Unit Database

The property search makes it easy for potential renters to find the perfect unit for their needs and budget. The interface was designed and developed using responsive web design techniques to ensure an optimized experience across an array of web-enabled devices. The functionality was programmed to synchronize with a third-party database to streamline the management and marketing of the property.

Mobile responsive web design

Interactive and Growing

The website also includes an interactive representation of the building, photo galleries for every unit, and carefully integrated calls-to-action to drive sales leads. Since the successful launch of the website, Plaudit has worked with 21 West End to design and develop enhancements to the website including online ordering for the Cafe 21 restaurant.

Design of restaurant web page with online ordering
Design of New York residential development
NYC residence web page design
Design of contact us web page

Awards and Recognition

Web Design Awards for NYC Website

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