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Minneapolis 2470 University Ave W
St Paul, MN 55114
(651) 646-0696

New York City 1216 Broadway, 2nd Floor
New York, NY 10001
(929) 322-4971

Lang Nelson Associates

Tablet featuring Lang Nelson website

Responsive Website Refresh

Lang Nelson Associates, an award-winning property management company, chose Plaudit Design to reinvent their web presence back in 2013. However, they opted not to implement mobile responsive technology. After almost five years, the site was due for a cosmetic update – so we took the opportunity to enhance website usability by updating key layouts and integrating support for mobile devices.

So our strategy and design teams worked with Lang Nelson to identify opportunities to improve engagement and created solutions to address them through cleaner layouts and a simpler user interface so that website visitors can effortlessly find the information they are looking for. The new website design resulted in increased engagement across the board.

Services Provided

  • Planning & Strategy
  • Responsive Web Design
  • Web Development

Modern Web Design

The new Lang Nelson website needed to integrate a more modern design aesthetic in order to help visitors from a broad range of age groups better find their way through the website. The new design made use of bold contrast, large fonts, and distinct sections throughout the site in order to improve usability.

Highlighting Communities

As an award-winning property management company, Lang Nelson’s communities are the most important part of the website. In order to help visitors explore these communities, the new site focused on improving the browsing experience throughout the Communities section.

Finding a Community

By combining the map with the list of communities, visitors can immediately see which communities are closest to their loved ones. Communities are presented as distinct cards, enabling visitors to easily scan them, and touch or click one for more information.

Exploring a Community

Individual community pages simplify the experience by putting key details like imagery, location, and contact info front-and-center. As visitors scroll deeper, they are presented with key details to help them evaluate each community. With integrated community news from the Blog area and quotes from real residents, visitors can catch a glimpse of what life is like at each community.

Lang Nelson Website: Property Image Gallery
Lang Nelson Website: Community News

Getting In Touch

In order to better assist users and provide them with more information, the new layout incorporates ample opportunities to reach out to Lang Nelson to schedule a tour, or just ask questions. Since the launch of the new website, lead conversion rate has increased by almost 89%.

Lang Nelson Website: Property Image Gallery

The Lang Nelson Experience

Lang Nelson’s unparalleled dedication to the highest quality of life is one of their most important advantages. In order to better communicate this, the new website placed a stronger emphasis on two key sections: the Lang Nelson Experience, and the Blog.

The Lang Nelson Experience

This section was redesigned and expanded to provide more opportunities for visitors to explore the more intangible benefits of living at a Lang Nelson community. We created new pages that detail the many exclusive benefits available to residents, such as the Lang Nelson transportation fleet, wellness programs, and abundant social programs.

Lang Nelson Website: A Lang Nelson Experience Page


The blog serves as a window into life at a Lang Nelson community. Frequent updates highlighting recent activities, community updates, and resident stories help to demonstrate the Lang Nelson Experience in action. To better help visitors engage with this important content, the new design simplified navigation by consolidating categories and integrating a card-style layout.

Lang Nelson Website: Lang Nelson Blog
Lang Nelson Website: Blog Post on Website

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