Logo & Website Redesign
FedTech, a custom manufacturing and machine shop, has worked with Plaudit Design for over ten years. In 2017, they decided it was time to modernize the brand and overhaul the website to better accommodate their growth. The new website needed to incorporate responsive techniques to meet the needs of mobile users, and it needed a top-to-bottom redesign to integrate a modern design with improved navigation and organization. Most importantly, the new site needed to include features and functionality designed to convert website visitors to valuable leads.
The Plaudit Design team created a new website that leveraged many of the assets they had created over the years, but within a more user-friendly and modernized framework. We updated the logo and visual identity with a fresh and modern aesthetic, and introduced new features to meet the demands of the modern user.
Services Provided
- Logo / Branding
- Planning & Strategy
- Responsive Web Design
- Web Development
Manufacturing Modernized
The FedTech logo and website no longer reflected the high-tech facilities and advanced capabilities they had built over the years. By updating the logo and modernizing the layout and design of the entire site, we were able to elevate the online image of FedTech to truly reflect the reputation they had built as a leader.
Redesigned and Simplified
It was important that the new website design clearly communicate the broad range of services they offer, while communicating the deep expertise that they bring to each project. By reorganizing content and updating the navigation interface, users are now able to quickly identify that FedTech not only provides the specific service they seek, but also the expertise and resources to maximize value throughout the entire project – from design to prototyping and production.
Redesigned Navigation
We integrated a mobile-friendly card-style interface to enable visitors to see the options at a glance, on any device. Pages are grouped into different sections to further distinguish standard services from important areas of expertise that FedTech’s clients can take advantage of.
Simplified Services
On the new website, the service pages were simplified to focus on the essentials: compelling imagery to showcase the facility, straightforward bullets that highlight specific details about their capabilities, and clearly identified next steps. Each individual service page includes a prominent button to contact FedTech, but also directs the visitor to the “Our Work” section, where visitors can explore a collection of work samples for a better sense of FedTech’s capabilities.
Redesigned Project Samples
The project samples were also redesigned to improve the layout and user experience. Project details were clarified, and the photo gallery was enhanced with more modern aesthetics and behavior to better support mobile devices.
The FedTech Advantage
As a part of the updated content strategy, this new section collects content that was previously scattered across the site into a clear area that enables visitors to learn about the less tangible benefits of working with FedTech. Content here includes an in-depth look at their state-of-the-art facilities, details about their equipment and capabilities, and information about their top-tier team.