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Minneapolis 2470 University Ave W
St Paul, MN 55114
(651) 646-0696

New York City 1216 Broadway, 2nd Floor
New York, NY 10001
(929) 322-4971

Clearfield Connection

Laptop Featuring the Clearfield Connection Interactive Experience

As a publicly-traded manufacturer of high-performance fiber optic network equipment, Clearfield, Inc. needs to stay on the forefront of technology. So when they recognized that their corporate website was in need of a major update to support mobile devices, they turned to Plaudit.

Through discussions with the Clearfield marketing team, we discovered that they also needed a way to showcase two of Clearfield’s most important product families – FieldSmart and FieldShield. So we created an innovative tool that enables the user to explore an interactive city and discover how Clearfield’s products bring fiber networks to life.

Services Provided

  • Planning & Strategy
  • Responsive Web Design
  • Animation/Interaction Design
  • 3D Modeling
  • Web Development

We Built This City

For a wide variety of organizations – from telecom service providers, to utility and municipality installation and even military applications – Clearfield’s products play a pivotal role in deploying high-performance fiber networks. Every fiber deployment scenario has its own unique set of challenges and needs, so how do you adequately communicate the value of Clearfield’s solution to such a broad group of customers with diverse deployment scenarios?

Plaudit Design met this challenge head-on by creating a virtual city to explore Clearfield’s products within the context of a variety of real-world applications.

Making Fiber Accessible

Fiber networks are complex, so an important requirement of the interactive tool was to make sure that the role of Clearfield’s products was clear and easy to understand. It needed to be approachable. So we created an aesthetic designed to reinforce this. Using simple artwork and illustrations, we built a world that invites the visitor to explore.

Studio Eight Home Page
Studio Eight Services Page
Studio Eight About Page

Multiple Deployment Scenarios

Each city was created to present common deployment scenarios together into one cohesive experience. This enables potential customers to learn just how versatile the Clearfield solutions are, and it encourages them to dive deeper and learn how each product is designed to improve speed of deployment and reduce cost.

Components

As visitors explore the environment, they are presented with opportunities to dive deeper and learn about the various components involved in each fiber deployment scenario. Each scenario highlights the key components, and each component can be opened to see the parts inside.

Tours

Once a visitor interacts with a component, it opens up to reveal the key features and Clearfield parts inside to showcase the innovative design. Visitors are able explore these on their own, or start a tour that will guide them through each step.

Offline and On the Road

While the interactive city was designed to be used online and within a web browser, we saw an opportunity to gain even broader usage. By leveraging modern browser technology, Plaudit built the tool to enable Clearfield sales reps to install the application right on their Desktops and utilize it offline. This capability opened an entire world of opportunities to utilize the interactive experience at trade shows and other venues where they are unable to rely on the availability of the Internet.

Person using tablet offline on the road.

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