Content & SEO/GEO Specialist

Join Plaudit as our content lead for SEO and GEO (Generative Engine Optimization). Plaudit is a St. Paul web agency with 25+ years in website design, site management, and Internet marketing, and a team that genuinely cares about doing the work well. This is a full-time hybrid role, with two days each week in our St. Paul office (currently Monday and Wednesday).

Responsibilities

Your writing attracts the right audience through traditional search and AI citations, then deepens their interest, answers their questions, and reinforces the brand. Getting there takes more than writing alone — the work spans research, strategy, optimization, and measurement, all in service of real business outcomes: qualified traffic, engaged readers, and conversions that matter.

Day to day, the work includes:

• Writing client content. Service pages, landing pages, blog posts, case studies, and anything else a site needs to convert and rank — plus the occasional off-site piece like email campaigns, ad copy, or guest content.
• Building SEO strategies. Keyword research, on-page optimization, content structure, and internal linking.
• Building GEO strategies. Structuring content so it gets cited and surfaced in AI-driven search and chat tools, and tracking how clients show up in those systems.
• Auditing client sites. Identifying content gaps, SEO issues, and GEO readiness, then turning audits into concrete plans.
• Meeting with clients. Kickoff calls, strategy presentations, audit walkthroughs, and monthly reporting — presenting the work in a way that's clear, useful, and builds confidence at every touchpoint.
• Collaborating with teammates. This role focuses on content and strategy, but technical SEO and paid search are part of the broader picture for many clients. You'll work closely with teammates who specialize in those areas, contributing your perspective and lending a hand when needed.
• Contributing to Plaudit's own marketing. The same work you do for clients applies here, too. Content strategy, SEO, and GEO for plaudit.com and other channels. We practice what we pitch.

Requirements

We're looking for a strong writer who treats SEO and GEO as part of the craft, not a separate checklist. Most client briefs come to us loose, so you'll need to ask the right questions, develop a real point of view on what the content should do, and produce work that's polished and purposeful. Curiosity, resourcefulness, and a genuine interest in the clients you're writing for are qualities we value and look for in everyone on the team.

You must have:

• Demonstrated copywriting ability. You write clearly, with voice, and you can adapt that voice across industries and clients. We'll want to see samples.
• Hands-on SEO experience. Keyword research, on-page optimization, content structure, internal linking, and a working understanding of how search engines actually rank pages today.
• Hands-on GEO experience, or a serious working knowledge of it. You understand how LLM-based search differs from traditional SEO, how AI systems cite content, and how to structure pages and entities to appear. This space is new and moving fast — we expect you to be moving with it.
• Comfort in client meetings. You can run a meeting on your own, present the strategy and recommendations clearly, handle questions in the moment, and leave the client confident in the plan.
• AI fluency and a bias toward automation. You actively embed AI into your research, writing, and workflow, and you instinctively look for the routine tasks that should be automated. We move quickly and want to move quicker, and we're looking for someone who wants to keep compounding that.
• Sound judgment under incomplete information. Curiosity, good questions, and the ability to take a half-formed brief and turn it into content with a clear purpose.
• Residence in the Twin Cities.

Competitive Benefits Package

This is a full-time employment opportunity with a competitive benefits package:

• Opportunities for advancement, including becoming a manager or director
• Company-wide option to work remotely
• Free parking and an office on the Green Line
• 401(k) with company match
• Ergonomic workstations with motorized sit-stand desks
• Casual environment with skilled and dedicated co-workers
• Medical and Dental
• Company paid Life Insurance and AD&D
• Company paid Short and Long Term Disability
• Paid time off and holidays

Job Location

We welcome you to work remote, but you must be able to easily meet at the following office address for meetings and other gatherings: Plaudit Design, 2470 University Ave W, St Paul, MN 55114

Committed to an Inclusive Workplace

Plaudit is an equal opportunity employer committed to providing an inclusive workplace free from harassment and discrimination. At Plaudit, we aim to foster a culture where every member feels valued, supported, and inspired to achieve individual and shared goals. This includes providing opportunity and access for all people across differences of race, color, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic background.