Digital Marketing Specialist

This is a new position tasked with executing digital marketing services for clients. You will play a vital role in serving our diverse client base by planning, executing, and optimizing Internet marketing initiatives for clients.

Plaudit is a results oriented team and a good fit for self-starters with an entrepreneurial mindset. We welcome you to work from home in the Twin Cities or in our St. Paul office, now and after the pandemic.

Plaudit Design was established more than 24 years ago as a full-service, digital-first firm specializing in providing online strategies to clients through the creation of websites and delivery of marketing and web application services. Plaudit was recognized by the Minnesota Business magazine as one of the 100 Best Companies to Work For, and by the Minneapolis/St. Paul Business Journal as one of the Best Places to Work.

Responsibilities

• Create and manage paid search campaigns (e.g. Google Ads)
• Develop SEO strategies, and perform key phrase research, website optimization, and link building
• Write ads and some content, and manage creation of content by coordinating with copywriters
• Identify new online marketing opportunities for clients and pitch services to existing clients

Requirements

• An entrepreneurial mindset to both execute services
• 5+ years of SEO experience, and extensive knowledge of SEO best practices
• 5+ years of Google Ads experience, and Google Ads Certified
• Experience with Microsoft Advertising, Facebook Ads and other networks
• Working knowledge of HTML as it relates to SEO
• Expert knowledge in Google Analytics
• Excellent quantitative analysis skills
• Interpersonal skills to work directly with clients
• Capable of working concurrently with multiple clients and projects
• Ability to work independently and in collaboration with others
• Excellent organizational skills and attention to detail
• Excellent oral and written communication skills

Bonus Points

• Experience managing email marketing campaigns
• Experience managing content marketing initiatives
• Experience with marketing automation

Competitive Benefits Package

This is a full-time employment opportunity with a competitive benefits package:

• Opportunities for advancement
• Company-wide option to work remotely
• Free parking and an office on the Green Line
• 401(k) with company match
• Ergonomic workstations with motorized sit-stand desks in the St. Paul office
• Free beverages and snacks
• Casual environment with skilled and dedicated co-workers
• Medical and Dental
• Company paid Life Insurance and AD&D
• Company paid Short and Long Term Disability
• Paid time off and holidays

Job Location

We welcome you to work remote, but you must be able to easily meet at the following office address for meetings and other gatherings: Plaudit Design, 2470 University Ave W, St Paul, MN 55114

Committed to an Inclusive Workplace

Plaudit is an equal opportunity employer and is committed to providing an inclusive workplace free from harassment and discrimination. Our aim at Plaudit is to foster a culture where every member feels valued, supported, and inspired to achieve individual and common goals. This includes providing opportunity and access for all people across differences of race, color, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic background.