Aligning Digital Marketing with the Customer Experience

In this digital age, the customer is in control. That’s why so many businesses have begun to focus on improving the Customer Experience. But when it comes to digital marketing, many organizations stick to old habits and struggle to apply what they learn.

This presentation will show you how to create more effective digital marketing by aligning your efforts with the customer experience. We’ll explore the basic tools and techniques used to understand the customer journey and the digital touchpoints your customers use. More importantly, I’ll introduce a process and tools that marketers can use to map their marketing efforts to key stages within the customer journey.

Join me to learn how you can deliver the right message to the right person at the right time by aligning your digital marketing with the customer experience.